Marketing with Green and Social responsibility

These days most of the company’s advertising campaigns have one “strategy” in common – ‘go green’. Definitely going green is one of the key differentiating factor for any company, but a company should understand what actually “green” is about. The grand ideas such as saving the rainforest, or slowing down the melting of polar ice…

Indian Defence Strategies – Time to focus

Points highlighted by PM in Combined Commanders Conference lately has some points of concern with respect to national security. India has to tackle to following challenges Defence acquisitions in light of economic slow down. There are changes in strategies followed by US and China in Asia Pacific region. Recent global crisis has made US gain…

Go Rural!!

Many of the Indian companies that are in various sectors such as automobiles, banking, consumer goods and food processing have – “Go Rural” as primary strategy. Its time, these companies have realized that there is a great scope of market growth in the suburbans. Some facts: Rural India is 7800 small towns and 6.4 lakh…

Impact of Recession in India

There are 3 companies that did very well in US, while others went down, in spite of recession during 2008 melt down. Walmart, Dunkin, Best Buy. Whatever their strategy is, it is evident that they could sail through and still make good profits because of their focus, and anchoring to their values. Their technology and…

Roti Kapda Makaan aur Education!!

  No wonder education should be a basic need after ‘roti kapda aur makaan’. It is a simple logic that ones investment in Education is his/hers beautiful future, the countries future. More than fifty percent of our countries population is below the age of 25 and soon one fifth of the worlds working age population…