So it’s happening: E-Commerce / E-tail / Online retailing

Probably, you might have seen couple of headlines in the yesterdays and todays newspapers on the conflict between the views of traditional retail companies and that of online retail companies. Arguments: Traditional retail companies’ claim: The ‘predatory pricing’ followed by e-retailers like Flipkart, Amazon, Snapdeal hurts the traditional brick and mortar retailers. The discounts provided…

Retail: Packaging is important!!

Packaging plays an important role in marketing mix, in promotion campaigns, as a pricing criteria and finally in defining the character of new products. All good things come in small packages, but at the same time this art is not simple. In fact in many cases, package is the product itself. Walter Landor of Landor…

FACEBOOK = MARKETING!!

Facebook is no longer a social media; it’s a mass media. It’s more than likes, fans and followers. Initially it is about acquiring fans and followers, but later it is about engaging them and turning into customers and finally into loyal customers. L’Oreal India has been using social media effectively!! To create advertisement for its…

Advertising is definitely an art!!

The following review is posted after analyzing Harvard Business Review article “Advertising’s New Medium: Human Experience” from. Today all the customers are drowning in many messages delivered across media from web, TV, radio, print, and outdoor displays to an increasing number of mobile devices. In the media saturated world, advertising strategies built on persuading through…

So what is about Micromax..?

Beating Samsung is not easy. The Koreans have good designs and innovations and solid market knowledge.  But by capturing the opportunities ignored by Samsung, Micromax has emerged as a serious challenger in mobile phone market. Since the first launch in 2008, it has come quite a long way in a successful way. As per records…

Marketing with Green and Social responsibility

These days most of the company’s advertising campaigns have one “strategy” in common – ‘go green’. Definitely going green is one of the key differentiating factor for any company, but a company should understand what actually “green” is about. The grand ideas such as saving the rainforest, or slowing down the melting of polar ice…